One hundred thousand patents registered worldwide, of which 1400 are Italian; a production of 6000 new products every two years. The 6 # 37 of the annual turnover destined for Research and Development around the globe. All this is 3M, whose continuous creation of cutting-edge products in the most disparate sectors is guided and inspired by the needs of users. It is not for nothing that we talk about "customer inspired innovation" and the "3M Science. Applied to Life" communication platform, which embraces very different sectors in which 3 M has been present for years with constancy, technology, creativity: from the hollow microspheres of glass used in the cars we drive, to the stethoscope in Bluetooth connectivity used by the doctor, to the reflective films that contribute to road safety or to the technology that enhances the brightness of electronic devices for everyday use and saves energy. among the numerous products available for this sector, 3M DI-NOC stands out, an extraordinary film capable of covering doors and other furnishing accessories by imitating natural materials such as wood, stone, marble, almost with the same tactile effect.3M - official sponsor of the USA Pavilion at Expo Milano 2015 - inaugurated last week in the presence of the trade press at Pio ltello, the Customer Innovation Center, the new innovation center and technological engine of the company that reveals all 3M Science, applied to the whole of life. The Innovation Center is located inside the Malaspina eco-building where 3M Italia is based: a space designed to welcome customers and partners and let them discover 3M's technological solutions through an interactive full immersion.
The new 3M innovation center in the Pioltello headquarters is divided into five areas intended for B2B customers in the industry, individuals, city, transport sectors with a highly impactful and explanatory overview of surfaces and materials. The application of the technologies present within these five worlds is excellently illustrated through demonstrations that provide for the interactive involvement of visitors, as happened in the presence of the press that was able to see firsthand the avant-garde applications of the American giant. also a 3M space in Daily Life, designed for consumer customers. The journey into the heart of the Innovation Center was an experiential journey that offers the public the breadth of the solutions developed by 3M. The areas in which 3M technologies - there are 46 platforms - facilitate people's lives range from industry to safety and care of people, from transport to energy management, passing through consumption. The six Technical Centers located in Pioltello and in the Carpiano distribution center are also part of the Innovation Center for the areas of application of decorative products, abrasives, safety and protection, auto after market, abrasives and energy. "We are really proud to inaugurate today the new 3M Innovation Center in Italy - said Maurizio Botta, CEO of 3M Italia - and we decided to do it a few weeks before the start of the Expo Milano 2015 universal exhibition. 3M is the technical sponsor of the USA Pavilion: the technologies present at 'interior of the pavilion - from sustainable 3M Envision ™ films to the incredible Novec 1230 ™ extinguishing fluid are also visible inside the new Innovation Center where you can easily understand how it works.