All alone at the Salone and Fuorisalone next April? Not exactly. Concurrently with the Salone and a little further to the East, IDEA is born, the event that the organizers define as "a concentrate of technology that respects the environment, the furniture of the future". IDEA is the acronym for Innovation Design Expo Area, a trade fair scheduled from 12 to 15 April 2016 at Bergamo Fiera, just in conjunction with the many Milanese spring exhibitions aimed at the sector (Salone del Mobile, Salone del Bagno, Eurocucina, Triennale ). A simultaneity of dates that may seem strange, but which in reality will translate, for the more than 300,000 visitors already present in the Milanese area, into a chance to also get to know the latest solutions related to woodworking machines and the vast world of furniture components.The ribbon cutting is scheduled for Tuesday 12 April in the morning, and the last available exhibition spaces are running out. The electronic ticket office for free admission to the event is already active (www.ideafiera.it) which, due to the topics covered and the brands represented, will attract designers, architects and interior furnishing operators from all over the world to Bergamo. world. At IDEA you will be able to get to the heart of the furniture creation processes to better orient your projects and plans for the future. This is also thanks to the rich program of conferences, continuously updated on the website www.ideafiera.it. Among the big names that will bring stimuli and news of interest to the audience to the public, there is IKEA which will speak on Friday 15 April at 11 in the Caravaggio room, speaking, in the first of the two scheduled interventions, of More from Less: light weight board materials (More with less: light panels) or the “light” future of furniture and furnishings. IDEA Fiera promises to be an event that will try to be less showcase and more substance. Opening hours of the pavilions from 9.30 to 18.30 every day, except Thursday 14 April (postponed closing at 20.30). To facilitate the visit to Bergamo, a dense network of free shuttles is available to visitors, departing from the Rho Fiera and Milano Cadorna stations.
The name and pay off of IDEA, the new trade show organized by Ecoarea better living, suggest the key to an event that aims to become the showcase for new ideas in the Machinery, New Technologies, Components and Materials for Industry sectors. of the Mobile. The intuition of some large Italian groups in the sector, machinery manufacturers, in creating a fair complementary to the Milanese design week, now has a brand and a date, and will take place a few kilometers from the Lombard capital. is to create links and synergies between exhibitors of machines and technologies, materials, accessories and components and visitors as never before. For example, machine engineers will be compared and made to dialogue with designers and other technical-creative figures who, in order to create novelties and new trends, need to understand and update themselves on the possibilities offered by the development of technologies. The hundreds of thousands of people who will already be in Milan at that time are looking for elements of innovation and trend. In one word, inspiration.