Three trend themes were presented at Interzum by Schattdecor, the undisputed specialist in decorative surfaces for thirty&years. And now it's up to the visitors of Sicam, at the Pordenone fair, to discover the new designs declined in the CASUAL BLACK, FREESTYLE CLARITY and CULTURAL SPIRIT styles, which will characterize the decorative surface of the near future. Definitely in “ pole position”, the trend theme CASUAL BLACK, as underlined by Claudia Kü chen, design director of the German brand: “ ù revolutionary and daring: for this reason it has yet to take hold and develop in many markets, but we believe it has considerable potential; development&rdquo ;. Al Sicam, in particular Schattdecor amazeà visitors with the following designs: Riviera oak in the shadeà honey, Columbia Walnut in classic brown and Stirling Oak in a typical natural effect oak color. Obviously, Schattdecor for Sicam has given a lot of thought to Italian visitors: in Italy è especially the CULTURAL SPIRIT theme, with its warm 26-agrave tones; of honey and natural-effect wood structures, to better respond to the tastes of the public. The wood structures become più thin and are no longer ugly; excessively rustic. Customers demand veneer-like and rather natural wood surfaces. Warm wood tones create an inviting ambiance, but fabrics are also an important element of this style. As underlined in the company “ CULTURAL SPIRIT focuses on the exchange of cultural assets, transmitting a feeling of individuality; and personalityà &rdquo ;.
Interesting for Schattdecor's development of the “ decorative surface of the future” è the finish foil Smartfoil Evo, which, thanks to its veneer-like appearance obtained with l’ matt-glossy effect inspired by the designs, è very nature oriented. Thanks to improved properties; of resilience of surfaces, the new product qualifies as an ideal solution for the surfaces of furniture of all kinds and “ It offers customers the possibilityà to furnish their home in a natural way, with a small budget&rdquo ;, comments Klaus Mü ller, director of foil sales. But let's go back to black, più precisely to Casual Black, of which we mentioned at the beginning: in fact, what c’ è of più classic of black? Black è sure of sé ;, elegant and mysterious, but above all: black is beautiful! In fact, the new black is not né cold né menacing: matte lacquers, for example, make black in the house more ugly; pleasant. L’ high gloss effect si è reduced to hints in stone structures, marble or polished concrete, while the reproductions of oak, hickory or walnut in rich shades of brown or dark gray worn by time create a perfect setting for a peaceful retreat. Finally, in addition to Cultural Spirit, the trend that appears very similar to the taste of Italians, let us not underestimate the potential of Freestyle Clarity, which shows the growing importance of ciò in today's world; that è sober and authentic. In this case, everything is reduced to the essential: black and white determine the basis of the spaces and light wood tones stand out, such as pines, oaks and beeches, which add elegant naturalness to the rooms. Black and white graphics convey movement in rooms such as the living room, while the stone structures of the marble represent modern accents.
We conclude our focus on Schattdecor trends with some declarations, both creative and commercial, by key figures in the company, who care about the growth and affirmation of the brand on international markets. Claudia Kü chen, design director: “ The positive market feedback following our presentation at Interzum shows us that we are on the right track with our three new trend themes. To us designers dà much satisfaction especially the CASUAL BLACK theme sinceé è bold and still new. We see immense potential in this trend and we are convinced that this issue will keep us agrave; busy still long&rdquo ;. Franco Lozza, sales director Italy: “ For us SICAM è the Italian fair più important, which represents an effective platform for international exchange. We are very pleased that it has come to collect a così great success also among foreign customers and that you have an excellent turnout of visitors. For our exports è extremely important; furthermore, in this wake, we receive very important impulses from all over the world&rdquo ;. Schattdecor staff will beà present at Sicam at the A30 / A34 station in pavilion 6 with all the newsà described above, but not only! At the stand visitors will be able to see 360° Lab, the new product configurator, through which Schattdecor offers a sales tool that allows the customer to view the entire range of designs by means of virtual applications. Sarà It is possible to simulate l’ application of the various designs to the interior of a modern loft and thus observe the d’ effect together.